BLACK CIRCLE
Burgers, Friends, and a Circle of Warmth
The first step in this branding project was naming. Black Circle is a burger store based in Tehran, known for its signature black buns. Since burgers are universally recognized as circular creations wrapped in flavor, we distilled this form to its purest essence and named it Black Circle, a simple yet bold name that captures both the visual identity of the product and its distinctive character.
Black Circle is a small, welcoming burger shop,
designed for grabbing a delicious bite in a casual, friendly atmosphere. The brand identity reflects this warmth, simple, approachable, and inviting, much like sitting with your favorite people and savoring a perfectly crafted burger.
A Bite into the Dark Side
To align with the visual concept, we created the tagline: “Take a bite into the dark side.” Inspired by the boldness of the black bun and the simplicity of form, we developed a visual identity using minimal shapes that echo the elemental parts of a burger. These forms became the foundation for custom patterns, brand assets, and a clean, modern logo, resulting in a sharp and fresh identity that feels both elevated and effortlessly simple.
