KOOCH
From Majestic Iran to Magical Venice
Kooch tells the story of vases, sculptures, mirrors, and paintings setting off on their own journeys, objects destined to find a place where they can bring life to a home. Because home is wherever life unfolds. And life asks for framed photographs, for vases and mirrors resting on shelves and walls, and for lamps and candles that fill a home with warmth and light.
Kooch was the journey of artworks from the hands of Iranian artists to
the corners of homes in Venice, a meeting of authenticity and timeless elegance. Located in Venice, Italy, Kooch is a concept store tucked into the heart of a city with a profound sense of identity. It brings together handcrafted works by Iranian artists and sends each one on its own journey to become part of someone’s home.
For Kooch, we chose a visual language that is narrative, fluid, and evocative, a way of communicating that lies at the very heart of the brand itself. Our role in this project was to expand the brand’s visual identity and define how its visual language could live and evolve across every touchpoint.
The illustrations were created from the actual objects and artworks available at Kooch, making the visual system inherently open-ended and capable of growing organically alongside the collection.
