IFA
Non Governmental Organization
IFA is a pioneering, innovative, and bold organization dedicated to empowering the economic and social lives of people in underdeveloped rural regions and restoring dignity to the entrepreneurs of these communities.
By fostering deep emotional and motivational connections among different social groups, IFA helps transform small opportunities into meaningful, lasting change and continually seeks to create new and distinctive experiences in the field of sustainable development.
At its heart, IFA is built on support and empathy, where a role is played, and one hand warmly grasps another, breathing life into a livelihood.
It is a human-centered and collaborative movement, enabling individuals, even with modest resources, to take part in the creation and growth of local businesses. Through this vision, a platform has been established where both sides of this encounter can find and connect with each other.
The visual identity of IFA is deeply rooted in its human essence, simplicity, warmth, and connection. Since IFA’s mission revolves around people and collective empowerment, the design needed to reflect an approachable and heartfelt character that everyone could relate to.
Because IFA works with a wide range of small professions and local trades, it was essential to create a flexible and scalable visual system, one that could adapt and grow as new crafts, businesses, and communities join the initiative. The design had to communicate equally well with both groups: those who run these small businesses and those who wish to support and invest in them. This required a visual language capable of resonating across a broad spectrum of audiences while remaining authentic, human, and accessible.
We embraced simple and grounded illustrations to portray the human story of the brand, a story of empathy, collaboration, and hope. The color palette is composed of warm and luminous tones, where light becomes a recurring presence. In this identity, light symbolizes people’s ability to uplift one another, a gentle warmth that connects hearts, inspires compassion, and illuminates the shared path toward sustainable growth.
