JOU
Jou’s visual identity system is inspired by morse code system.
Commended award winner project from world brand design society / 2022-2023
Hope, dream, peace, passion, courage, faith, and love are the seven magic words of jou accessories. Jou is founded and created by young iranian jewelry designer, maral sotouhi, introducing a minimal unique style based on morse code.
Morse code is a system for representing letters of the alphabet, numerals, and punctuation marks by an arrangement of dots, dashes, and spaces. It is used by sequencing the combination of dots and dashes while pausing for the correct gap. The codes are transmitted in different forms of electrical pulses of varied lengths, analogous mechanical signals, or visual signals such as flashing lights.
Jou, the morse code accessories, follows the same rule. Sequence of dots and dashes are respectively replaced by rounded and cylinder beads made of sterling silver. Each sequence comes in different forms of customized bracelets and necklaces which have the option of representing any word according to customers’ choice. This way, customers get the chance to wear names that are special to them.
Jou’s visual identity system is inspired by morse code system.
Jou’s visual identity system is also inspired by morse code system. Dots and dashes fluidly move through thin lines of letters in this unique dynamic system expressing the exclusive style of morse codes in combination with classic form of english alphabet. Sliding beads adds a dash of playfulness to jou’s visual identity.
Morse code is a system for representing letters of the alphabet, numerals, and punctuation marks by an arrangement of dots, dashes, and spaces. It is used by sequencing the combination of dots and dashes while pausing for the correct gap. The codes are transmitted in different forms of electrical pulses of varied lengths, analogous mechanical signals, or visual signals such as flashing lights.
Jou, the morse code accessories, follows the same rule. Sequence of dots and dashes are respectively replaced by rounded and cylinder beads made of sterling silver. Each sequence comes in different forms of customized bracelets and necklaces which have the option of representing any word according to customers’ choice. This way, customers get the chance to wear names that are special to them.
